Privacy Policy of Prairie Sands

Prairie Sands ("we", "our", or "us") is committed to protecting the privacy of our clients and visitors to our online platform. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, utilize our services, or interact with us in any way. We adhere to the principles of the General Data Protection Regulation (GDPR) and applicable Canadian privacy laws.

1. Information We Collect

We may collect personal information that identifies you as an individual or relates to an identifiable individual. This includes:

• Personal Identifiers: Name, postal address, email address, telephone number, unique online identifiers (e.g., cookie IDs).
• Commercial Information: Records of products or services purchased, obtained, or considered, including details related to custom timepiece designs, watch repair histories, limited edition releases, and payment information.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our online platform.
• Usage Data: Information about how you use our online platform, products, and services, such as navigation paths, length of visit to certain pages, and purchasing patterns.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Collect Your Information

We use different methods to collect data from and about you, including:

• Direct Interactions: You may provide us with your identity, contact, and commercial data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes data you provide when you:
  • Purchase our products or services;
  • Create an account on our online platform;
  • Subscribe to our newsletters or marketing communications;
  • Request bespoke craftsmanship or consultations;
  • Enter a competition, promotion, or survey;
  • Give us feedback or contact us.
• Automated Technologies or Interactions: As you interact with our online platform, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources as set out below:
  • Analytics providers (e.g., Google Analytics);
  • Payment service providers;
  • Identity and contact data from publicly available sources.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To Provide Our Services: Fulfilling custom-designed timepiece orders, processing sales, performing watch repair and restoration services, personal watch consultations, and managing limited edition releases.
• To Process Transactions: Managing payments, fees, and charges, and collecting and recovering money owed to us.
• To Manage Your Account: Providing customer support, managing your registrations, and fulfilling your requests during your interactions with us.
• For Marketing and Promotional Purposes: Sending you updates, newsletters, special offers, and information about new products or services that may be of interest to you, based on your preferences.
• To Improve Our Services: Analyzing usage trends, conducting research, and enhancing the functionality and user experience of our online platform and overall service offerings.
• For Security and Fraud Prevention: Protecting our online platform, systems, and clients from unauthorized access, fraud, or other illegal activities.
• To Comply with Legal Obligations: Fulfilling our legal and regulatory requirements.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

4. Disclosure of Your Information

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party vendors and service providers who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Affiliates: To our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Requirements: When required by law, court order, or governmental regulation, or if we believe such action is necessary to comply with the law and the reasonable requests of law enforcement.
• To Protect Our Rights: To enforce our terms and conditions or to protect the rights, property, or safety of Prairie Sands, our clients, or others.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our online platform is at your own risk. You should only access the services within a secure environment.

6. Your Data Protection Rights

In accordance with applicable privacy laws, including GDPR, you have the following rights concerning your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where you have provided your consent to the collection, processing, and transfer of your personal data for a specific purpose, you have the right to withdraw your consent at any time.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the physical address provided below.

7. Retention of Your Information

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Prairie Sands

118 Sagebrush Trail, Suite 205

Calgary, Alberta, T3K 0A1

Canada

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.